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Review case of advertising television commercials

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Reference no: EM131557407

Question: ADVERTISING-TELEVISION COMMERCIALS As part of a campaign to promote its annual clearance sale, Excelsior Company decided to buy television advertising time on Station KAOS. Excelsior's television advertising budget is $102,000. Morning time costs $3000/minute, afternoon time costs $1000/minute, and evening (prime) time costs $12,000/minute. Because of previous commitments, KAOS cannot offer Excelsior more than 6 min of prime time or more than a total of 25 min of advertising time over the 2 weeks in which the commercials are to be run. KAOS estimates that morning commercials are seen by 200,000 people, afternoon commercials are seen by 100,000 people, and evening commercials are seen by 600,000 people. How much morning, afternoon, and evening advertising time should Excelsior buy to maximize exposure of its commercials?

Reference no: EM131557407

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