Review an article in the journal of marketing research

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Question: A discriminant analysis was carried out to determine whether a firm belongs to one of three classes: build, hold, or pull back. The results, reported in an article in the Journal of Marketing Research, include the following territorial map. How would you classify a firm that received a score of 0 on both discriminant functions?

1918_Discriminant.png

Reference no: EM131710514

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