Solution-Research product failures that have affected

Research product failures that have affected companies

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Reference no: EM132291445

Assignment Question - Research product failures that have affected companies in the past and have cost them a substantial amount of money and may also have adversely affected their market reputation, tarnishing their brands.

Research the web and pick one such product failure for a Fortune 500 company and describe this failure. NOTE: At a minimum, you are expected to provide information about the company, the product, and rationale for the introduction of this product, the costs associated with the product (development and losses). This is a one to two paragraph exercise - do not go overboard, concise description of the company, product and major reasons you believe it failed.

Synthesize your position on 3 - 5 reasons or specific factors you believe most likely contributed to the product failure, using the product development process in the text; offer your analysis.

Suggested Failure Examples For Review (that you may use)

McDonalds Arch Deluxe Burger

New Coke

Pepsi Crystal

Coors Rocky Mountain Sparkling Water

HP Touchpad

Colgate Kitchen Entrees

Sony Betamax

Ford Edsel

ESPN Mobile Phone

Microsoft Zune

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It is a short essay on the product failure of Coca-Cola where the company has been judged through its failure account followed by the reasons behind the failure and the impact of the same on customer satisfaction and other external components of the market.The prime reason has been identified to be the presence of PepsiCo and associated projects that has distributed the customer population where some customer shift has also been observed.

Reference no: EM132291445

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Research product failures that have affected companies

Reference no: EM132291445

Reference no: EM132291445

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