Renewed interest in augmented and virtual reality

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Reference no: EM134035609

Question

Strategic Marketing Report: Develop an idea and a marketing plan for a new VR headset.

With advances in technology, there's a renewed interest in augmented and virtual reality. For a nuanced view on metaverse, read more on this link. In this exercise we ask you to come up with an idea for a new VR headset and to develop a strategic marketing plan for this product.

Generate the Financial and marketing goals for this report.

Industry Benchmark

Financial Goals

Sales - % of market share
Gross Profit = Sales - COGS
Net profit = Sales - cost (ops, marketing, etc.)
No. of Orders - sales/price

Marketing Goals

Reach - Social Media views, Subscriptions
Traffic - Product website
Social media interactions
Conversion Rate - Channels (evaluation)
Goals at each buying phase

Reference no: EM134035609

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