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Question: In recent decades, many service markets have been liberalized. For this reason, incumbent service firms are facing new competitors and must address customer switching. You are discussing the determinants of customer switching with a service firm manager. She believes that product quality, relationship quality, and switching costs are important determinants of customer switching. You agree with the contention that product quality and relationship quality are important determinants of switching. However, you believe that switching costs moderate the relationships between product quality, relationship quality, and customer switching. Provide arguments for this contention.
Given a risk-free rate of 2%, calculate the Sharpe ratio for each investment. Which investment provides the higher reward per unit of risk? Explain.
Exactly what should the firm do?
What is the difference between leadership and a manager? Is a manager necessarily a leader?
What difference, if any, exists between ethical reasons and reasons of self-interest? If a business performs a socially beneficial act in order to receive good.
Mobile communication is the best example for paperless communication. Identify some unexplored areas where it can be effectively used. Also compare its effectiveness with other forms of communication.
Planning APM, xPM, and MPx projects is done just-in-time, rather than at the beginning of the project as in TPM projects.- How would you defend the statement that TPM projects take longer than any other project in the landscape?
Can the judge apply adoption law to a contract case or should she confine her ruling to contract law?- Sometimes a judge will apply the public policy doctrine in this type of a case. What is public policy? Explain.
Define market segmentation. Market segmentation is the process of dividing a total market into several homogeneous groups.
Discuss how the data resource management methods of today will need to evolve as more types of data emerge.Why is the role of a data steward considered innovative? Explain.
Describe the adhesion proteins that function in coupling one cell to the next.
Select one of the topics below for small or large group debate. Generate as many perspectives as possible.
If variable costs remain constant, what must management do to fixed costs? By how much must fixed costs change?
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