Reference no: EM131303144 , Length: 2000 Words
Task
Research Report
Purpose
The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation¡¦s social media presence and strategy.
Learning Outcomes
The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, A1 and A2.
Requirements
Students are required to prepare a research report of approximately 2000 words. Students are required to select from a list of organisations and prepare an analysis of the organisation¡¦s social media presence and strategy.
Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:
1. Social media presence
2. Social media audience
3. Social media marketing
4. Ethics, privacy and security
5. Social media technologies
Select one (1) from the following list of organisations:
„X Hungry Jack¡¦s
„X The Good Guys
„X Coles Supermarkets
„X Lenovo
„X Samsung
„X Warner Bros. Entertainment Inc.
„X Thomson Reuters Corporation
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