Realistic view of avatar performance

Reference no: EM131023468

The movie Avatar overtook Titanic as the highestgrossing movie of all time. An article on Forbes.com notes that "the average ticket price in 2008 (Avatar was released in 2009) was $7.18, up 56% from prices in 1997 when Titanic was in theaters." The article states: "A look at domestic grosses (box-office receipts) adjusted for inflation shows a more realistic view of Avatar's performance." Why would adjusting for inflation show a more realistic view of Avatar's performance at the box office?

Reference no: EM131023468

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