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Presentation: Your assignment is to choose a products or services and develop a marketing initiative that if implemented might lead to purchase of the product or service to your company. You will utilize any marketing elements discussed during class or your assigned reading. The presentation will preferably be delivered via PowerPoint. There must be appropriate citations and a reference page that will identify the sources of your information. You will market to a segment of the population of your choosing. You will deliver information on the product or service that you feel will result in a consumer purchase of product/service to your company new marketing. You are the lead Marketer on my staff. Talk about for chapter #5 how marketing is everywhere. In one paragraph describe in detail the marketing research that you determine the sales potential of the product or service you have chosen. Your presentation will be at least ten (10) minutes in duration.
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