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Reference no: EM133474630

International Business Plan: The Chocolate Bar

Thesis: The Chocolate Bar is a new innovated concept of an average bar. With the ability to have chocolate tastings and classic chocolate drinks by day, a chocolate themed bar by night, the Chocolate Bar has been successful within Seattle, Washington. The Chocolate Bar is wanting to expand its luxury experience globally and bring to life the ability of feeling like a kid again.

I.A. Introduction: maintain the audience's attention and bring to light what the company is.

B. Thesis statement: Ensure that this makes sense, is concise and clear what is to be discussed.

II. Background

A. I will take this time to establish what sets this company apart.

B. I will make a claim why this business needs to seek opportunities overseas (Specifically in Portugal).

III. Discuss Locations (Portugal)

A. What locations is this business going to be located.

B. What will set this business apart in these locations.

IIII. PESTLE Analysis

A. Political

B. Economic factors

C. Economic

i. what factors economically can advance the company?

ii. what factors can economically get in the way of the company's success?

D. Socio-cultural

i. trends and value in these locations

ii. business mindset and values

E. Technological

i. what advancements can allow the company to succeed.

F. Legal

i. what is the rate for employees

ii. what laws are in place in these locations.

G. Enviornmental

i. what are the laws and regulations for environmental products

V. SWOT

A. Strengths

i. strong economy

ii. business idea can be successful if taken seriously

B. Weaknesses

i. tourist want authentic coffee and bars

ii. locals may reject the idea

C. Opportunity

i. unique business concept

ii. nothing like it in the area

D. Threats

i. some laws may forbid importing certain products used typically in the United States

ii. labor laws may vary.

VI. Conclusion

Question: Respond to at least two of your classmates by commenting on their posts with constructive comments that move the conversation forward. Though two replies are the basic expectation for class discussions, for deeper engagement and learning you are encouraged to provide responses to additional students and to respond to any comments or questions from other students. In addition, responding to the instructor's questions or comments is mandatory. Continuing to engage with peers and the instructor will further the conversation and provide you with opportunities to demonstrate your content expertise, critical thinking, and real-world experiences with the discussion topics.

Reference no: EM133474630

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