Reference no: EM132270667

Warranties are important because customers want to know they are making the best decision possible. They want to ensure that their purchase is worth it and their investment will last. Warranties help to set expectations, protect the parties involved, and encourage repeat sales. (Lee, 2015)

In setting up a warranty for your business there are a few things you need to include, such as:

Clarify what the warranty does and does not cover

Provide the length of time the product/service is covered

Give an option to extend

Set up a warranty department

For my rescue dog cafe, I cannot see a reason to have a traditional warranty. In the cafe portion of the business, I will be providing cafe food and drinks that are ordered from another local cafe. For the dog rescue portion, I will have dogs from local shelters. My business would be a facilitator of the total experience. I am sure the cafe that I will use will have their own warranties/product return terms that I can refer customers to. Additionally, each rescue will have their own terms for returning adopted animals. With animal returns, most rescues have a grace period to return an adopted pet if it turns out that the animal is not a good fit for their household. The Animal Humane Society offers a 60 day time period that allows the adoptors the chance to evaluate the pet's progress and the adoption decision. For the Animal Humane Society, the return is good for an adoption credit certificate to be used towards the adoption of another animal or purchase of pet supplies.

In regards to my specific services of reservations for the experience with the dogs, I would offer a cancellation policy such as 24 hour notice to receive a full refund, but for repeat offenders, deduct a percentage fee from the refund. This isn't exactly a warranty, as it isn't a purchase that is good for a certain period of time, but it is what is most applicable to my business.