Reference no: EM132270664
1. There are 4 market segments in the simulation
True
False
2. You could manually change how much stock you can give to each other
True
False
3. Which one of the following does not fit into the segments
Traveller
Jaguar
Mercedes
Workhorse
4. The following are the possible options for new sales offices around the world. The one that has no market potential is:
Paris
Chicago
San Jose
Shanghai
5. One computer can be designed to meet the customer needs of all segments and be priced to be attractive to all segments.
True
False
6. According to Customer Needs - for the Workhorse segment - which one is the top requirement?
easy on the eyes
easy to use
fun to use
portability
7. According to Customer Needs - for the Mercedes segment - which one is the least important?
easy on the eyes
fast and powerful
fun to use
8. According to Customer Needs - for the Traveler segment - which one is a medium requirement?
portability
efficiency
easy on eyes
price
9. The Traveler Segment customers would like a machine that can do _____________ as a high priority
manufacturing
word processing
engineering
presentations
10. The Mercedes segment customer is not looking for __________ as being critical
bookkeeping
presentations
design
speed