Promote commitment to global ethical standards

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Reference no: EM133840847

Question

LEGO's plans of enhancing its (CSR) initiatives is consistent with many driving forces that promote commitment to global ethical standards, such as those specified in the OECD guidelines. The company's top rating in the Reputation Institute's 2019 Global Corporate Responsibility Study demonstrates the value of its efforts in citizenship, governance, and environmental stewardship. LEGO's energy saving efforts, such as a 12% increase in efficiency per block produced, as well as its $900 million investment in renewable energy projects, reflect the company's dedication to decreasing environmental impact (Steers and Osland, 2019, p. 250). Additionally, LEGO's collaboration with programs such as the World Wildlife Fund's Climate Savers illustrates its potential to fulfill or exceed ambitious climate targets (Steers & Osland, 2019, p. 251). These initiatives not only correspond with the OECD's focus on sustainable development, but also strengthen consumer trust, with 57% of consumers preferring LEGO because of its CSR efforts (The LEGO Group, 2019).

Reference no: EM133840847

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