Corporate social responsibility

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LEGO's decision to enhance its Corporate Social Responsibility (CSR) initiatives aligns with several driving forces that support compliance with global ethical standards, such as those outlined in the OECD guidelines. The company's top ranking in the Reputation Institute's 2019 Global Corporate Responsibility Study demonstrates the value of its efforts in citizenship, governance, and environmental stewardship (The LEGO Group, 2019). LEGO's energy conservation measures, including a 12% increase in efficiency per brick produced, and its $900 million investment in renewable energy projects, showcase its commitment to reducing environmental impacts (Steers & Osland, 2019, p. 250). Additionally, LEGO's alignment with programs like the World Wildlife Fund's Climate Savers further demonstrates its ability to meet or exceed ambitious climate targets (Steers & Osland, 2019, p. 251). These efforts reflect not only compliance with the OECD's focus on sustainable development but also reinforce consumer trust, with 57% of consumers expressing a preference for LEGO due to its CSR efforts (The LEGO Group, 2019). LEGO also encounters restraining forces that challenge its ability to sustain and expand CSR compliance. Financial investments in renewable energy projects and sustainable materials represent significant upfront costs that can strain resources and reduce short-term profitability (Steers & Osland, 2019, p. 251). Operational complexities, such as reduc

Reference no: EM133840849

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