Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Marketing: product market, target market, segmenting market, Question 1 A "product-market" is a market in which: a.all sellers offer exactly the same product. b.one firm has achieved a competitive advantage. c.all sellers offer products that are unique and innovative. d.sellers offer very close substitute ways of satisfying potential customers' needs. e.sellers offer substitute products which are quite different physically or conceptually. Question 2 Which of the following types of dimensions would be the most important if one were particularly interested in why some target market was likely to buy a particular brand within a product-market? a.primary dimensions b.secondary dimensions c.qualifying dimensions d.determining dimensions e.both A and C above. Question 3 The MOST USEFUL dimensions for segmenting markets: a.are geographic and demographic dimensions. b.are brand familiarity and consumption patterns. c.are social class. d.are benefits sought. e.depend on what product-market one is segmenting. Question 4 BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include: a.family life cycle. b.geographic location. c.education. d.social class. e.purchase relationship. Question 5 Which of the following is NOT part of a product-market definition? a.information about consumer needs b.information about the final customer (or user) of the product c.information about which specific retailers will sell the product d.a description of the type of product e.All of these should be included. Question 6 Which of the following segmenting dimensions probably would be LEAST LIKELY to result in segments that would meet the criteria that product-market segments should be "operational?" a.geographic region b.personality c.family size d.age e.income level Question 7 The first step in segmenting international markets is to: a.develop a marketing mix. b.treat all the countries in the "foreign market" as one segment. c.segment by country or region--looking at demographic, cultural, and other characteristics. d.list the suppliers who serve the market. e.consider the number, size, kind, and location of business and organizational customers. Question 8 A food processor considering snack-food opportunities identified three possible market segments and gave them "nicknames:" the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good tasting, nutritious children's snacks. The firm is apparently: a.relying on cluster analysis techniques. b.using a multiple target market approach. c.using a single target market approach. d.using a combined target market approach. e.ignoring the criteria that good market segments should be operational. Question 9 According to the text, segmenting: a.is a disaggregating or "breaking down" process. b.assumes that each person should be treated as a separate target market. c.assumes that all customers can be clustered into profitable market segments. d.is an aggregating process. e.uses scientific rules to decide how many submarkets exist. Question 10 Which of the following is MOST LIKELY to be a DETERMINING dimension with respect to purchase of a particular brand of coffee? a.taste b.income c.age d.sex e.none of the above
question 1i what is meant by distribution channel structure and draw 5 levels structure? ii explain the levels
What would be two concerns associated with each of the structures?
The changing workforce is one of the emerging trends in organizational behavior. Describe how the workforce is changing and briefly identify two consequences of these changes for organization
Write an initial substantive response of 50 words in length. Begin your response with a restatement of the question/prompt, and include in-text citation(s) and a reference for each scholarly source used according to the APA guidelines found in the AP..
What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
What are the three roles of a coach? How is a coach different from a mentor? What are some advantages of using someone outside the organization as a coach? Some disadvantages?
Choose a research article from a professional journal on a current HR-related topic. The article should contain information on an actual study of a hypothesis with corresponding results.
How can you determine the impact of specific talent-related risks on your business and future capabilities?
companies that attend to productivity and growth simultaneously manage cost reductions very differently from companies
Select entry level business process analyst
IP Management and Leadership
Bennie's Restaurant chain routinely hires Hispanics
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd