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Product life cycle is the traditional photographic products

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Lanen Corporation is a major imaging solutions provider. The company has three main divisions: one that manufactures digital cameras, another that provides industrial color management systems, and one that manufactures traditional photographic products such as optical cameras and films. The digital side of the business has been growing at a healthy pace in recent years. The company is in the process of developing an ultra-slim digital camera, code-named Snip, which can provide outputs that mirror high-resolution print quality, but this requires additional investments.

Question

At which stage of the product life cycle is the traditional photographic products division? What product and pricing strategies would you recommend to Lanen's management team for use for this product line?

A comprehensive discussion of the relevant PLC stage, strategies, and rationale has been undertaken

550 words

 

Reference no: EM13307634

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