Solution-Process by which marketing variables can influence

Process by which marketing variables can influence consumer

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Reference no: EM131623771

Question: Sugar-substitute products have been available for years. The two historically leading brands in this category are Equal (blue package) and Sweet 'N Low (pink package). More recently, a yellow-packaged product named Splenda was introduces. The company that markets this brand claims that is it "made from sugar, so it tastes like sugar." Using Splenda for illustration, explain the process by which marketing variables can influence consumer to become part of the awareness, trier, and repeater classes for this brand.

Reference no: EM131623771

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Process by which marketing variables can influence consumer : Sugar-substitute products have been available for years. The two historically leading brands in this category are Equal (blue package) and Sweet 'N Low.

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Process by which marketing variables can influence consumer

Reference no: EM131623771

Reference no: EM131623771

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