Problems on marketing mix

Assignment Help Marketing Management
Reference no: EM13962


Marketing is the art of attracting and keeping profitable customers. Discuss how marketers could keep or retain profitable customers and maximize the customer lifetime value. Provide examples to support your answer.


"According to Kotler and Keller (2012) that breadth, complexity, and richness of marketing has made the "Marketing Mix Four Ps" is not the whole story anymore in marketing management. Instead the "Modern Marketing Management Four Ps" is a more representative set that encompasses modern marketing realities." Write your argument from the given scenario.


"Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, feel that marketers encourage consumers to buy things they do not really want or need, or cannot afford." Evaluate the statement from your own opinion.


Choose three (3) products in the market and justify three (3) segmentation schemes of those products and identify which segmentation schemes that you might belong to.


Pick a brand that you are familiar with. Identify and discuss the many forms of marketing communications mix the brand uses to reach out to consumers. (Please use APPLE as reference)

INSTRUCTION: Read the attached "SAMSUNG" mini case related to competitive dynamics and answer ALL questions below.


(a) Identify and discuss Samsung's greatest competitive strengths.

(b) Samsung's goal of $400 billion on sales by 2020 would bring it to the same level as Walmart. Is this feasible? Justify your answer.

Reference no: EM13962

Questions Cloud

Exploratory activity on bird beaks : Describe how natural selection and evolution are demonstrated by this activity
The geologic tour of america : Design a travel brochure or television infomercial that will teach someone from another country about some of the geologic features of North America.
Implementation of semantic web in social computing: review : In this paper we analysis pros and cons associated with the implementation of Semantic Web in Social computing and give a brief idea about some of the developments in this context.
Interpersonal communication in organization : What are the major issues in interpersonal communication in your organization?
Problems on marketing mix : Modern Marketing Management
Iterative programming problem solving approaches : Write a recursive function void reverse ( ) that reverse a sentence
Managing ashland multicomm service : Managing Ashland MultiComm Service
Survey of fault tolerance policy for load balancing scheme o : This paper investigates about fault-tolerance in load balancing schemes in distributed environment. There are some more parameters influencing QOS but our main focus is on fault tolerance and load balancing.
Write a literature review on business continuity : Write a Literature review on business continuity


Write a Review


Marketing Management Questions & Answers

  Report on individual research

Provide an executive summary of the individual research

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Case study on manchester products

Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.

  Analyse an organisational response to change

Demonstrate the use of analytical tools to monitor the progress and the effect of change

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Describe the four p''s in marketing mix

Describe the Four P's in marketing mix - Using a company

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

  Elements of the services marketing mix

Discuss the eight elements of the services marketing mix of United Overseas Bank

  Awareness of own emotions

This assignment is a two-part exercise designed to increase the student's awareness of their own emotions, the emotions of others and the effects emotions have on our ability to communicate effectively.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd