Price discrimination by manufacturers to marketing channel

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Reference no: EM132229963

1. When setting prices across multiple countries, marketers could:

A) Set a cost- based price in each country B) Set a market-based price in each country C) Set a uniform price for all countries D) A and C E) All of the above

2. Which of the following is/are a justification(s) for price discrimination by manufacturers to marketing channel members:

A) Changing market conditions B) Cost basis C) Meeting competition in good faith D) A and B E) All of the above

3. Use the PESTEL to show how the business activities of the company in the global market are impacted by the following factors:

a. Political b. Economical c. Socio-cultural d. Technological e. Ecological/environmental f. Legal

4. One way to tell if business decisions are ethical is to put them through an ethics check by asking three questions: (1) Is it legal? (2) Is it balanced? (3) How will it make me feel? Apply these questions to the following ethical dilemma: your best friend forgot about a term paper due tomorrow, has not researched or written it and asks if he could copy a paper you wrote for another instructor last semester. What is your decision and why?

5. Outline how foreign exchange has affected the company’s entry in the new market. (Optional)

Reference no: EM132229963

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