Highlight the international strategy utilized by company

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Reference no: EM132229962

1. Conduct an internal assessment of the company and outline the generic competitive strategy (ies) utilized by the company in its domestic market.

2. Apply the Porters Five Forces model to assess the company; comment on whether entry in the new market was the best decision. (also conduct a SWOT analysis)

3. Highlight the international strategy utilized by this company when it entered the new location. Give possible reasons why the strategy was used.

Reference no: EM132229962

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