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I AM RESEARCHING AND ANALYZING THE PUBLICLY-TRADED COMPANY: CVS CAREMARK CORPORATION (NYSE: CVS). I have attached the previous two components of this project for you to use as a reference.
Unit 3 Module: STRATEGY ANALYSES
Part E: SWOT Strategy Matrix
Part F: QSPM Matrix
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Name Course Instructor External Analyses Company's external opportunities and threats Opportunities Growth in demand for the anti-aging and the generic drugs in the US The company could invest in new acquisitions such as to acquire companies like Universal American Corp New customers for 360 beauty Emerging markets such as in India, China and Russia also the global pharmaceutical is growing withy more people seeking to access medical care There are health care reforms that will see more and more people being covered for healthcare expenses The development of the photo graphic markets which appeals to various customers Patents of branded drugs of other pharmaceutical companies losing the protection. The health care market is growing at a rate of about 9.5% per year. Growth in the population of those aged above 65 years in the US. Threats There could be increase in the extensive regulations that governs the drug industry right from the invention to the approval High competition from other big pharmaceutical firms such as Walgreens Extensive research costs required for coming up with new drugs Potential interventions by the government Wal-Mart company has been able to capture the market in a much bigger way than CVS There could be shortages of pharmacists and specialists especially in this modern era The growth of the firm is quite unstable Walgreen which is a competitor is growing at an alarming rate Loss may come up about as the patents of the company expire opening up for other firms to produce the company's branded products Competitive Profile Matrix The critical success factors weights rating weighted score rating Weighted score Rating Weighted score Advertisements High quality products Competiveness in the prices The financial position Loyalty of the customers Expansion in the global arena Share in the market The organizational structure Quality service to the customers High capacity for production High employee...
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NEED TO ADD REFERENCES OR RECOMMENDED READING
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