Prepare a marketing plan around

Assignment Help Management Theories

Reference no: EM13867375

Each question needs to be atleast 250 words and there needs to be atlease 2 references total.

It can be common for a top-level manager to watch a single focus group and get excited about something a customer says, and prepare a marketing plan around it. Why do you know this is premature? If you are the subordinate, how would you handle your boss?
Choose one marketing research goal: (A) brand equity, (B) customer satisfaction, or (C) pricing. And choose one type of marketing research: (D) exploratory, (E) descriptive, or (F) causal. For the combination you selected, draft a proposal for the marketing research. For example, if you seek a combination of A and D, you might write a template of questions for an interviewer to ask people about the roles of their favorite brands and cherished possessions.
Review the perceptual map for fast food restaurants in the diagram below noting the healthy and less healthy on the horizontal axis and categories of unique and ordinary on the vertical axis. As you can see, there isn't a fast food restaurant noted in the upper right hand quadrant of highly unique and less unhealthy; propose and describe a fast food business that could reasonably enter the market and be successful in that quadrant.
Keeping with the fast food restaurant you proposed in the previous question, describe the five P's in detail (product, price, place, promotion, and people)

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Reference no: EM13867375

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Prepare a marketing plan around : Each question needs to be atleast 250 words and there needs to be atlease 2 references total. It can be common for a top-level manager to watch a single focus group and get excited about something a customer says, and prepare a marketing plan around ..

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