Format of answer consistent with question requirements and KBS guidelines No efforts made to follow submission and editing, spacing, etc requirements Meets most editing, spacing, fonts, and other editing requirements. Some requirements not met. Meets editing, spacing, fonts, and other editing requirements. Meets almost all editing, spacing, fonts, and other editing requirements. Meets all editing, spacing, fonts, and other editing requirements. /1 Word count is within + / - 10% of requirement Word count is within + / - more than 15% of requirement Word count is within + / - 15% of requirement Word count is within + / - 10% of requirement Word count is within + / - 5% of requirement Word Word count is within + / - 0% of requirement /1

Correct academic writing style used, including correct spelling, grammar and punctuation Needs more sentence variety. Little or no thought given to diction. Tone or language is conversational. Contains much informal language. Uses “I” or “you.” Contains many examples of unclear or awkward phrasing. Needs more sentence variety. Attention needed with diction. Contains informal language or conversational tone, or uses “I” or “you.” Unclear or awkward sentence phrasing Sentence variety is adequate. Tone is appropriate. Diction is clear, but could be more effective. Language is academic, and writing is clear and effective. Very little or no unclear or awkward phrasing Sentence variety is effective and good. Tone is appropriate and consistent. Diction/ vocabulary is appropriate and effective. Language is academic. Writing is clear, and concise. Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academic. Writing is clear, concise, and strong. /1

Appropriate theory and research used to answer question posed The critique does not have appropriate structure and lacks direction. No significant observations made from appropriate theory and research. Poor writing and expression of arguments. Reasonable critique which examines the relevant issues and makes reasonable observations made from appropriate theory and research. Reasonable writing and expression of argument Good critique examines the relevant issues and makes good observations from appropriate theory and research. Good writing and expression of arguments. A very good critique considered all the relevant issues and made important observations made from appropriate theory and research. Very good writing and expression of arguments. Fully considered all the relevant issues and made significant observations made from appropriate theory and research. Excellent writing and expression of arguments. / /1

STRUCTURE FORMAT 5 Writing style could be more effective. Organization is hard to follow; there is little progression of ideas. Little or no transitions between paragraphs. Need to more effectively weave main arguments throughout and relate body paragraphs. Paragraphs are generally well organized. Better transitions needed. The progression of ideas could be more thoughtful. Paragraphs relate back to main arguments to prove argument. Ideas & arguments are well structured. Thoughtful progression of ideas and details. Sound transitions between paragraphs. Major arguments are effectively made. Ideas & arguments are effectively structured. Thoughtful progression of ideas and details. Excellent transitions between paragraphs. Concluding comments leave the reader thinking. Major arguments are effectively woven throughout everybody paragraph, with ideas always related back to main argument /1

Business Plan Financial Plan Few specific financial details identified and described. Liquidity and profitability details not outlined. Understanding of financial plan purpose not demonstrated. Inaccurate population of Balance Sheet/Income Statement Financial details sufficiently identified and described. Liquidity and profitability details sufficiently outlined. Demonstration of basic level understanding of financial plan purpose. Reasonably accurate population of Balance Sheet/Income Statement Financial details broadly identified and described. Liquidity and profitability details broadly outlined. Demonstration of intermediate level understanding of financial plan purpose. Accurate population of Balance Sheet/Income Statement Financial details well identified and described. Liquidity and profitability details well outlined. Demonstration of high-level understanding of financial plan purpose. Highly accurate population of Balance Sheet/Income Statement Financial details comprehensively identified and described. Liquidity and profitability details comprehensively outlined. Demonstration of advanced level understanding of financial plan purpose.

Business Plan Operations Plan Few specific operations details identified and described. Plant, processes, and people details not outlined. Understanding of operations plan purpose not demonstrated. Operations details sufficiently identified and described. Plant, processes, and people details sufficiently outlined. Demonstration of basic level understanding of operations plan purpose. Operations Operations details broadly identified and described. Plant, processes, and people details broadly outlined. Demonstration of intermediate level understanding of operations plan purpose. Operations details well identified and described. Plant, processes, and people details well outlined. Demonstration of high level understanding of operations plan purpose Operations details comprehensively identified and described. Plant, processes, and people details comprehensively outlined. Demonstration of advanced level understanding of operations plan purpose. /6

Business Plan Marketing Plan Few specific market details identified and described. Customer and competitor details not outlined. Understanding of marketing plan purpose not demonstrated. Market details sufficiently identified and described. Customer and competitor details sufficiently outlined. Demonstration of basic level understanding of marketing plan purpose. Market details broadly identified and described. Customer and competitor details broadly outlined. Demonstration of intermediate level understanding of marketing plan purpose. Market details well identified and described. Customer and competitor details well outlined. Demonstration of high level understanding of marketing plan purpose. Market details comprehensively identified and described. Customer and competitor details comprehensively outlined. Demonstration of advanced level understanding of marketing plan purpose. / /6

Criteria F (Fail) 0%-49% P (Pass) 50%-64% CR (Credit) 65%-74% D (Distinction) 75% - 84% HD (High Distinction) 85%-100% Mark ASSESSMENT CONTENT 25 Business Plan Introduction/Overview Introduction/Overview fails to canvass relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel Reasonable treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel Inclusive treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel In depth treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel Extensive treatment of Introduction/Overview canvassing relevant information from meeting minutes including breakdown of how funds will be used and general description of key personnel /6

Hi there, This is a Business plan to be prepared as shown in the Assessment Outline attached in Doc 1. The second attachment is the Business plan template where you have to mention the main points which covers all sub points mentioned beneath all the main points. In addition, you will find some figures in the transcript given in the assessment outline which is for preparing Balance sheet and Income statement. So you have to prepare a Balance sheet and Income statement as well. To prepare this Balance sheet and Income statement you will require an Accounts experts where the balance sheet and income statement should Tally. Furthermore, no referencing is required in the whole assessment. Please make sure this is the last assessment and I want good scores more than 70%. Word limit is 1500 plus or minus will result in 10 %.