Packaging decisions for international product lines

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Reference no: EM131288127

1. Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?

2. What are the requirements that must be met so that a commodity can effectively be transformed into a branded product?

3. Discuss the factors that need to be taken into account when making packaging decisions for international product lines.

Reference no: EM131288127

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