Opportunities provided by e-commerce and m-commerce

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1. Identify the similarities and differences in global marketing from marketing to consumers exclusively in the United States. Differentiate between a global marketing strategy and a multi-domestic marketing strategy. Why do companies outside of the US find it such an attractive market for marketing their products?

2. How has the fashion industry approached new opportunities provided by e-commerce and m-commerce? What is the impact of business size on their choice of e-commerce strategy? Due to high turnover in fashion industry, how has customer loyalty become critical for the success of a retailer?

Reference no: EM132188787

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