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McDonald and Thomas Advertising Agency has been hired to put together an advertising plan for the Healthy Heart Charity Banquet. The advertising media under consideration are listed in the table below:
Medium Cost Per Use Effective Audience Reached Maximum Number of times AvailableOutdoor $500 2000 3Radio $100 800 10Newspaper $200 1500 2TV Commercial $1000 3000 4PSA 0 500 *
* The TV station will award up to three public service announcements (PSA) for each commercial purchased.
The budget for the campaign is $6000. Every medium must be used at least once. The total number of appearances on TV (including PSA) should be no more than twice the number of all the other advertisements. Develop a linear programming model that list objective function and constraints to maximize the effective audience reached. Use integer programming to make the variables in whole numbers
use the infomation below to assess how much money jane and dave will be able to give to charity. they plan to make
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