Reference no: EM132435809

MBA600 - MBA Capstone - kaplan business school

Assessment - Individual Report

Assessment Description

Using the organisation chosen for Assessment 1, students are to apply their learnings from the capstone topics and apply them to the organisation by undertaking additional research.

Again, assuming the role of an organisational consultant, students are to write a report that clearly articulates the organisations strategy and business model and outlines in detail the approach to Competition Strategy(week 3) as well as how the chosen organisation's performance can be measured against their strategies (week 4). You are also required to perform a balance score card for your chosen organisation (Week 7). Attention should also be paid to the use of secondary research and insights (week 8).

Findings should be presented in a report of 2,000 words (+/-10%).

Areas covered should include:

• An executive summary.
• An introduction that summarises the purpose of the report.
• A summary of the organisation's strategy.
• A specific outline of Organisation's approach to competition strategy, performance measurement and balance score card.
• A summary of recommendations that identify areas of focus and opportunity to enhance the organisations performance in the future.
• A conclusion.
• References.
.
1 Executive Summary
Clearly state the strategy problem as discussed in Week 1. Briefly outline the source of competitive advantage; and if the company is achieving its mission in your opinion. Essentially ask, is the company capable of achieving its vision?

2 Introduction
Briefly describe the scope and objectives of your assignment. Write it as you would for any professional report.

3 Summary of Competitive Strategy
Briefly summarize the strategy problem as a recap from your Assessment 1. Define if the company actually has a competitive advantage based on superior profitability. You could discuss the competition rivalry as it impacts profitability.

4 Outline of Approach
A significant part of your discussion is the approach. You could discuss the company's key capability that makes if difficult for competitor entry and product substitution (Week 3); the company's resources from financial stability/profits, business model and internal performance (Week 4, Week 5, Week 7); and how you would research (e.g. collect evidence/data) the company's economic sustainability (Week 8).

5 Recommendations
Be specific with recommendations that would solve the strategy problem, given the opportunities and constraints (capabilities and resources) that you identify in your Approach. There is no predefined number of recommendations. Be sure they address strategy and business growth, not just operational improvements.

6 Conclusion
Summarize your evidence (from your Approach) as it relates directly to your strategy problem and competitive advantage. Emphasize what you think are the most important points you want the reader to remember from your discussion.

7 References
You must comply with the Academic Integrity Policy for citing all sources used in the Assessment.
You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as the use of an appropriate mix of strategic and business analysis tools and references.

Students are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as use of an appropriate mix of strategic and business analysis tools and references.

Attachment:- Capstone.rar