Reference no: EM132379710
Subject Code: MBA501
Subject Name: Dynamic Strategy and Disruptive Innovation
Assessment Title: Disruptive Innovation and Strategic Leadership Video Presentation (Individual)
Assessment Type: 10-minute video recording and script
Weighting: 35 %
Your Task
You are required to review an organisation case study including information about the organisation's internal structure, market research techniques, and R&D methodology. You are also required to analyse strategic leadership related aspects while identifying leadership challenges and opportunities.
The case study will also include information regarding relevant regulation and economic conditions affecting the organisation.
Assessment Description
Disruptive Innovation capabilities
You must record a Disruptive Innovation Video Presentation reflecting on the organisation's capacity to innovate from the following perspectives:
A. Internal perspective
Prepare an analysis of the key internal structures impacting the organisation's innovative capacity and offer recommendations.
B. External perspective
Prepare an analysis of the key external factors impacting the organisation's innovative capacity and offer recommendations.
C. Marketing perspective
Prepare an analysis of the key marketing and customer related factors impacting the organisation's innovative capacity and offer recommendations.
D. Technology perspective
Prepare an analysis of the organisation's innovative processes and whether they enhance the organisation's innovative capacity and offer recommendations.
Strategic Leadership
The video recording should involve an analysis of leaders within the organization based on strategic leadership related criteria discussed in workshop 12.
Assessment Instructions
o The video recording should not exceed 10 minutes.
o You are not expected to research the industry mentioned in the case study. The focus should be on researching, analysing, and applying disruptive innovation related theories, concepts, and scholarly views.
o Concepts relevant for this assignment are in workshops 10, 11, and 12.
o Study the attached assessment rubric carefully.
o Watch the assignment briefing webinar conducted by the Subject Coordinator - refer subject welcome message from the Coordinator for the date and time.
Attachment:- Dynamic Strategy and Disruptive Innovation.rar