Marketing strategy of innovating

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Does McDonald's marketing strategy of innovating via its menus differentiate it from its major competitors, say Hungry Jacks? Research the positioning statements for each of the two fastfoodchains, McDonald's and Hungry Jacks. In what way do their advertising lines, such as"I'm lovin' it" and "The burgers are better (at Hungry Jacks)", position the brands differently?

Reference no: EM13811765

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