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Marketing analytics and successful integration

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Reference no: EM131198691

Learn more about big data, marketing analytics, and successful integration

  • Read the Forbes article "Marketing Analytics Cheat Sheet for CEOs."
  • If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article "Advertising Analytics 2.0."

Post to the forum below, answering the following questions:

  • Based on everything you've learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
  • Does the art or science side of marketing appeal more to you? Why?

Reference no: EM131198691

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