Make marketing effective and encourage more people to visit

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Reference no: EM133283609

Case: Provide a detailed description of the features, functions, uses and effectiveness of one selected tactic of direct marketing (for example direct mail or direct e-mail) and one selected tactic of digital marketing (for example, paid social media advertising, or SEO) for promoting Mexico as a tourist destination to UK consumers and travel agencies. You should then present a critical evaluation of the selected tactics/tools of direct marketing and digital marketing. Use at least one theory per tactic to explain its suitability to the context.

Give recommendations to make the marketing effective and encourage more people to visit Mexico.

Reference no: EM133283609

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