Reference no: EM131277622
Global Motors Segmentation Analysis
It is Monday, the first day in your new marketing internship. After a rigorous application and review process including two grueling interviews with Cory Rogers and Celeste Brown, you have been hired by CMG Research. It is 9 a.m., and you are in Cory Rogers's office along with. Cory says, "We know it is just your first day as the CMG Research marketing intern, but we are getting bogged down with a lot of work that must be completed very quickly, or our clients will be unhappy. As I indicated to you a few days ago when I let you know that we chose you to be this year's marketing intern, Celeste and I were very impressed with your command of SPSS and your understanding of more advanced statistical analyses such as regression and analysis of variance.
So, we are going to let you show us your stuff right away." Cory continues, "We are in the final stages of a major survey that we conducted for Global Motors. The company has five automobile models under consideration for multi-million-dollar development. We have provided the managers with a great deal of analysis, and they are in the process of narrowing down the development list. I would like to give them one more set of findings. Specifically, I would like to give them target market definitions for each of the possible models. That is, using multiple regression analysis as a screening device, we need to identify the significant demographic and attitudes about global warming that uniquely define these preference segments."
Celeste then says, "I can give you a copy of the SPSS data set, and, as you know, you can use SPSS Variable View or Utilities-Variables to see the code book for this survey." Cory ends the meeting with a concluding comment: "Great. I am sure that you will do a fantastic job with this assignment. Celeste and I have to catch a flight in a couple hours, and we will be out of town for the next three days. But, you can call, text, or email. Let's set a meeting for 9 a.m. on Thursday, and you can show us what you have found." Your task as the new CMG marketing intern: use the Global Motors. Recorded.sav data file. Perform the proper analyses to identify the salient demographic and/or attitude factors that are related to preferences for each of the five automobile models under consideration. With each automobile model, prepare a summary that:
1. Lists the statistically significant independent variables (use 95% level of confidence).
2. Interprets the directional of the relationship of each statistically significant independent variable with respect to the preference for the automobile model concerned.
3. Identifies or distinguishes the relative importance of each of the statistically significant independent variables.
4. Assesses the strength of the statistically significant independent variables as they join to predict the preferences for the automoble model concerned.
|
Determine the pressure within the pipe
: A conical plug is used to regulate the airflow from the pipe shown in Fig. P3.108. The air leaves the edge of the cone with a uniform thickness of 0.02 m. If viscous effects are negligible and the flowrate is 0.50 m3/s, determine the pressure with..
|
|
Write a paper for the fictional organization
: Compose a mission, vision, and values for the fictional organization described in the Course Project Introduction.
|
|
Sources of the economies of scale
: From the list, select two firms from two different industries and discuss the likely sources of the economies of scale that underlie their large size. If you are not the first individual to post to the discussion thread, please try to select compan..
|
|
Determine the velocity head and pressure head
: Water flows in a vertical pipe of 0.15-m diameter at a rate of 0.2 m3/s and a pressure of 200 kPa at an elevation of 25 m. Determine the velocity head and pressure head at elevations of 20 and 55 m.
|
|
Lists the statistically significant independent variables
: Assesses the strength of the statistically significant independent variables as they join to predict the preferences for the automoble model concerned.
|
|
Draw a goods-leisure diagram
: Now consider a lawyer with a wage of $20 per hour. Draw a goods-leisure diagram of how this new tax system changes the lawye'rs budget constraint.
|
|
Government implement a stimulus program into the economy
: What happens to the money supply, interest rates and the economy if the federal reserve is a net buyer of government bonds? Why would the government implement a stimulus program into the economy?
|
|
What else could faberge have done to avoid liability
: Should the law recognize a failure to warn as a basis for imposing strict liability on manufacturers and sellers of products? Why or why not? Did Faberge violate its duty of social responsibility in the case. Explain. What else could Faberge have don..
|
|
Budget constraints form both plans cross
: Draw a budget constraint for a family with an annual income of $40,000, under both plans assuming medical care has a price of $50 per unit and nonmedical goods have a price of 1. At what quantity of medical care do the budget constraints form both..
|