List the stages in the new-product development process

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Reference no: EM131459491

Question: List the stages in the new-product development process. The stages in the six-step process are

(1) idea generation,

(2) screening,

(3) business analysis,

(4) development,

(5) test marketing, and

(6) commercialization.

These steps may be performed sequentially or, in some cases, concurrently.

Reference no: EM131459491

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