Kraft foods - swot analysis

Reference no: EM1330892

Kraft Foods: SWOT Analysis

How are they used and the synergies they create that make them strategically valuable?

A) Tangible Resources
1. Phyical Resources
2. Financial Resources
3. Human Resources
4.Other

B) Intangible Resources
1. Technical Resources
2. Intellectual Resources
3. Goodwill
4. Other (cultural, reputational, strategic alliances)

C) Distinctive capabilities
1. Archietecuture
2. Reputation
3. Innovation

Reference no: EM1330892

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