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Johnson-johnson brazil case

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Reference no: EM131103273

Johnson & Johnson Brazil Case

Here are the six items for this section of the exam. Note again that these six items together are worth 80% of the exam grade.

  1. Start with J&J parent company's corporate strategy
  2. Present the situational context/background/historical context in Brazil: discuss J&J's business environment and relevant macro/general environmental factors in Brazil and their evolution
  3. Discuss key objectives and challenges for the turnaround of J&J Brazil
  4. Then develop your strategic plan for a turnaround of J&J Brazil. It should include mission, core values, strategic intent, vision, objectives, strategy, business model, and some key elements of the value chain looking ahead.
  5. Would the effect of your plan be sustainable? Why? Why not? What factors could challenge its sustainability? What should Justino do to address those factors?
  6. Discuss one key perspective as a lesson about managing in the global environment to take away from this case study. Clearly identify this perspective/lesson in the conclusion of your response.

Reference no: EM131103273

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