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Is influencer marketing here to stay or is it just a fad

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Reference no: EM133550566

Question: Influencer marketing/culture is a big way for companies to sell products. Even Amazon is tapping into influencer marketing. For example, when the Home Screen for Amazon Firestick/TV has an ad banner that says "Shop your favorite influencers." Is influencer marketing here to stay or is it just a fad?

Reference no: EM133550566

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