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Information and relevant developments

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Information and relevant developments in the marketing environment. B. An organized collection of comprehensive data about individual customers, prospects, or suspects that is currently accessible for marketing purposes. C. The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation. D. The people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers 

Reference no: EM13661328

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