Indicate the benefits each organization expects to gain

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1. Select one of the following companies and explain how supply-chain management could increase marketing productivity.
a. Dell Computer

b. FedEx

c. Nike

d. Taco Bell

2. Find an article in a newspaper or on the Internet that describes a strategic channel alliance. Briefly summarize the article and indicate the benefits each organization expects to gain.

Reference no: EM131303943

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