In light of the difficult economic and competitive condition

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Reference no: EM131159222

1. In light of the difficult economic and competitive conditions, to what extent do you think Cunard should use a more “sales-oriented” format with more emphasis on price for its tactical advertising?

2. How do you think the balance should be between marketing Cunard’s overall identity and image versus the image of the individual ships?

3. Which marketing communication elements do you think should receive greater or lesser emphasis by Cunard and why?

4. What are the implications of the success of the “one-day sale” for Cunard?

Reference no: EM131159222

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