Implementing an effective internal communication program

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Reference no: EM132239818 , Length: 1500 Words

Management Communication Assignment Key Themes: An Overview

Choose any of the themes and write your paper.

Theme 1: Identity, image, and reputation

  • What is identity?
  • What is image?
  • Differentiating organisations through identify and image.
  • Shaping identity - Corporate brands and Logos.
  • Identity management in action.
  • What is reputation?
  • Why reputation matters.
  • Measuring and managing reputation.
  • Creating a stronger reputation.
  • The role of employees.

Theme 2: Corporate responsibility

  • What is CR or CSR (corporate social responsibility)?
  • A model of CSR - Economic, Legal, Ethics, Discretionary or philanthropic.
  • The 21st century CR surge.
  • Corporate responsibility and the media.
  • The upside of CR.
  • Reputation risk management.
  • Brand differentiation.
  • Talent attraction and retention.
  • CR and corporate reputation.
  • Consumer values and expectations.
  • Investor pressure: the growth of socially responsible investing.
  • Responsibility inside and out: employee involvement in CR.
  • Being green.
  • Communicating about CR.

Theme 3: Media relations

  • The evolution of the news media.
  • The growth of business coverage in the media.
  • Building better relations with the media - Conducting research for targeting traditional media and Responding to the media.
  • Building a successful media relations program.
  • Developing an online media strategy.
  • Socialise your media relations strategy.
  • How to handle negative news.

Theme 4: Crisis communication

  • What is a crisis?
  • Crisis characteristics.
  • Examples of crises from past 25 years.
  • Lessons learned.
  • How to prepare for a crisis.
  • Communicating during the crisis.

Theme 5: Internal communications = only if there is a Group of 5

  • Internal communications and the changing environment.
  • Organising the internal communication effort.
  • Implementing an effective internal communication program.
  • Management's role in internal communications.

Reference no: EM132239818

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