Reference no: EM132239818 , Length: 1500 Words

Management Communication Assignment Key Themes: An Overview

Choose any of the themes and write your paper.

Theme 1: Identity, image, and reputation

• What is identity?
• What is image?
• Differentiating organisations through identify and image.
• Shaping identity - Corporate brands and Logos.
• Identity management in action.
• What is reputation?
• Why reputation matters.
• Measuring and managing reputation.
• Creating a stronger reputation.
• The role of employees.

Theme 2: Corporate responsibility

• What is CR or CSR (corporate social responsibility)?
• A model of CSR - Economic, Legal, Ethics, Discretionary or philanthropic.
• The 21st century CR surge.
• Corporate responsibility and the media.
• The upside of CR.
• Reputation risk management.
• Brand differentiation.
• Talent attraction and retention.
• CR and corporate reputation.
• Consumer values and expectations.
• Investor pressure: the growth of socially responsible investing.
• Responsibility inside and out: employee involvement in CR.
• Being green.
• Communicating about CR.

Theme 3: Media relations

• The evolution of the news media.
• The growth of business coverage in the media.
• Building better relations with the media - Conducting research for targeting traditional media and Responding to the media.
• Building a successful media relations program.
• Developing an online media strategy.
• Socialise your media relations strategy.
• How to handle negative news.

Theme 4: Crisis communication

• What is a crisis?
• Crisis characteristics.
• Examples of crises from past 25 years.
• Lessons learned.
• How to prepare for a crisis.
• Communicating during the crisis.

Theme 5: Internal communications = only if there is a Group of 5

• Internal communications and the changing environment.
• Organising the internal communication effort.
• Implementing an effective internal communication program.
• Management's role in internal communications.