Implementation of manage supply and demand

Assignment Help Management Theories

Reference no: EM133584716

Question: Decathlon is a sports products company with a belief that the best quality at the lowest possible price, should be accessible to everyone. It has Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines as its regional markets in ASEAN. Along with selling other brands, it manufactures own products to fulfil the annual demand in these regional markets. It is planning for supply chain network design in ASEAN and identified five potential sites (Malaysia, Thailand, Vietnam, Indonesia, and Singapore) as manufacturing plants with enough capacity to ship its products to the regional markets. (a) Illustrate, in your own words, how Decathlon can handle predictable variability in its supply chain by implementing the following approaches. (i) Manage supply using manufacturing capacity and inventory (ii) Manage demand using price discounts and trade promotions Your answer should discuss the challenges of predictable variability for Decathlon's supply chain and explain the implementation of manage supply and demand approaches to mitigate these challenges. Provide examples from Decathlon's business and references from different sources to support your statements.

Reference no: EM133584716

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