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Question: Two brothers own a company that makes battery-operated paint sprayers. One brother is convinced paint sprayers are in the maturity stage of the product life cycle (PLC) and wants to implement strategies that will stimulate sales. The other brother is critical of the whole PLC concept. Over the years, as more competitors entered the market and their profits shrunk, they have debated the PLC concept. Whom do you agree with and why?
Submit a 3 page evaluation of the role of business strategy in advancing innovation. Your evaluation must include the following.
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