Impact that digital marketing can have on an organisation

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Reference no: EM133209329

Your organisation wants to keep up with global marketing trends and is looking at revising their marketing strategy. They have asked you to conduct research on the impact that digital marketing can have on an organisation. Compile a research proposal for the research project you would like to undertake.

Question 1 Write research proposal using the following sections and guidelines.

Introduction

• Background;
• Research problem statement (include evidence of brainstorming or cognitive mapping); and
• Research objectives.

Literature review

• Structured according to research objectives or research questions;
• Based on researched theory (relevant to title or problem statement); and
• Supported by evidence of having engaged with relevant literature in an intellectual and academic manner with a minimum of 10 sources or readings.

Importance, value, or benefits of study

• Describe the benefits or value of the study; and
• Discuss the future benefits of this study for the organisation.

Proposed research design

• Research method and research approach;
• Research delimitations and limitations; and
• Research ethical considerations.

Proposed research schedule

• Discuss the possible time frame or schedule for the study.

Resource list

• List of sources used to compile the research proposal, correctly referenced using the APA 7 referencing style. (This includes the sources used in the literature study.)

Reference no: EM133209329

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