Identify those characteristics that describe and predict

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Culture ASSIGNMENT  Choose a particular culture, identify those characteristics that describe and predict their consumer behavior, discuss these specific behavior in details. Include the following in your paper: Identify the cultural group you selected. What is the population strength of this cultural group? Explain if and why this cultural group can be further segmented. Identify the brands of products and services most frequented by this cultural group (if any). 

 

 

Reference no: EM13841103

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