Identify the stakeholders and target audience

Assignment Help English

Reference no: EM133453058

Case Study: You receive word for your chief operating officer that your company is planning to shut down one of its field operations at the end of this year.

The plant is located in a smaller city and it is the primary employer for that region. More than 450 people will be terminated as a result of this closing. The company will maintain a small operations staff for a field office after the plant is closed. Only about 30 people will be retained for this operation. The remaining employees will be terminated with two week's severance. An attempt to locate other work for them will be made through contacts with other companies in the industry; however your human resources department is not optimistic for them.

Closing the plant will allow consolidation of manufacturing processes and will save the company more than 15 percent of its operation budget. The plant in question was one of the company's most inefficient, but has had a good performance record.

The property will be deactivated and a buyer or lease holder will be sought.

The real reason the plant is being closed is due to the falling interest in your company from the Wall Street investment community. The "street" doesn't have confidence that your company has the courage to contain costs. Operation of the plant hasn't been that bad in recent times, but the chairman has decided that a sacrificial act must be taken to shore up investor confidence. These facts and the real reasons for the plant closing are not to be disclosed.

Just one year ago, local community leaders were invited to a company/community appreciation day at the plant to celebrate a record breaking performance year. (The plant is inefficient, but the employees often broke productivity records even in the inefficient facility.)

Questions:

Identify the stakeholders and target audience.
Develop a brief plan that includes the timing of the announcement, key message, and Q&A with plant employees
How will you deliver the message to each of the stakeholder groups?
How will you answer questions about why this plant was closed when it was cited for top performance just last year?
Did the board and CEO make the right decision to close the plant? Why?

Reference no: EM133453058

Questions Cloud

What is unique to you and what will you do to help you : consider what to include in your statement, keep in mind the things that employers find valuable: organization, resourcefulness, work ethic, creativity

How is emancipation related to resistance : How do the approaches considered in this chapter move away from the container metaphor of organization? Does this shift make sense to you? How does it comport

Define words or terms that seem important to understand : Identify, list with numbers, and briefly define words or terms that seem important to understand the primary concepts presented in the chapter and provide

Why onboarding is important in your organization : Watch the video entitled: "Why Onboarding is Important in your Organization?" why onboarding is important in an organization

Identify the stakeholders and target audience : Identify the stakeholders and target audience. Develop a brief plan that includes the timing of the announcement, key message, and Q&A with plant employees How

What are some of the ways that people in your social network : What are some of the ways that people in your social network or family communicate with each other? How do these communication events set your speech

How does coach lyon recommend you handle sharing the names : How does Coach Lyon recommend you handle sharing the names of multiple authors if there are more than one?

How might theory inform public relations professionals about : University of Nairobi | Course Hero "The Poisoning of an Icon: A public relations challenge for rival universities by: Susan E. Waters.

What options were available to the university of alabama : What options were available to the university of Alabama to address the anger at Auburn University and make sincere apologies?

User Account

All Pages