Reference no: EM134004041
Assignment:
Save Dream Steam Café!
''Dream Steam'' is a small homey-style café that opened in a quiet local neighborhood more than a year ago. The café has a limited menu of soft drinks and pastries. Prices are reasonable, the food is average, the staff members are friendly but they have partial practical experience.
Rana, the owner of the café, noticed that the number of customers is decreasing, which means, her sales are not as good as her competitors. If the situation continues, the café might not be able to make it for another year! The café manager (who is rarely around, because he is busy with retail deals) thinks that the location is not suitable, and they would better open an additional branch at a luxurious shopping mall in the city center. Rana thinks that such a move would be costly and risky, she prefers to play it safe.
Day after day, the staff members see many customers leave and do not show up again, but no complaints were dropped in the wooden-old-style suggestion box by the entrance. (Unsatisfied customers means no tips for waiters). So the staff tried to discuss their low income with the café manager, but he refuses to talk about salaries as long as the café revenues are suffering, neither he wants to listen to employees' ideas to improve the menu, or share with them latest updates regarding the business-critical conditions.
As a management consultant, Rana needs your advice to keep her business running. Based on your knowledge and skills gained within the course, help Rana with the following:
Answer the following Questions in YOUR OWN WORDS.
Q 1: Identify the problems that ''Dream Steam'' faces (at least 3 problems),
Q 2: What are the possible causes and reasons for each of the problems you mentioned in 1 above?
Q 3: Give suggestions on how to solve each problems based on what you studied in the course.