Identify the major pricing challenges facing online

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Reference no: EM131459900

Question: Identify the major pricing challenges facing online and international marketers. In general, firms can choose from among five pricing objectives to set prices in global marketing. Four of these objectives are the same pricing objectives discussed earlier: profitability, volume, meeting competition, and prestige. The fifth objective is price stability, which is difficult to achieve because wars, border conflicts, terrorism, economic trends, changing governments and political parties, and shifting trade policies can alter prices. The same types of changes can alter pricing in online marketing.

Reference no: EM131459900

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