Identify the major categories of pricing objectives

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Question: Identify the major categories of pricing objectives. Pricing objectives are the natural consequence of overall organizational goals and more specific marketing goals. They can be classified into four major groups:

(1) profitability objectives, including profit maximization and target returns;

(2) volume objectives, including sales maximization and market share;

(3) meeting competition objectives; and

(4) prestige objectives.

Reference no: EM131459928

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