Identify the elements of the personal selling process

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1. What is personal selling? How does personal selling relate to other types of promotional activities?

2. Identify the elements of the personal selling process. Must a salesperson include all these elements when selling a product to a customer? Why or why not?

3. How does a salesperson find and evaluate prospects? Do you consider any of these methods to be ethically questionable? Explain.

Reference no: EM131303849

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