Identify the best location using factor rating method

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Reference no: EM131858883

Question: You are considering four cities as possible locations for a new luxury car dealership. Area population is important, but visibility is twice as important as population, and average income is three times as important as population. Crime rate will be considered but is half as important as population. Proximity to other dealers is the same importance as visibility. Following are the cities being considered and their scores on those factors (higher scores represent better alternatives):

Factor	Lufkin	Nacogdoches	Longview	Tyler
Population	36	34	80	100
Visibility	70	60	50	50
Avg. Income	50	70	50	60
Crime rate	60	80	40	70
Proximity to other dealers	90	60	60	50

Use the factor rating method to identify the best location. Show intermediate steps including weights, weighted scores, and total scores.

Reference no: EM131858883

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