Reference no: EM133189950

One of them is UKM Travog which is engaged in the destinations, hobbies, sports, outbound and cafe sectors. Because health protocols limit the activities of their customers to access products and services from Travog. During this Covid-19 pandemic, of course, Travog has limited the number of customer visits to its destination locations. The reservation department must carry out regular checks in order to schedule customer visits to Travog while still paying attention to Health protocols. In 2021, Travog has plans to utilize technology to improve internal work processes. It is also planned that the reservation / booking process can be done online by the customer. With an online reservation, the customer must register and pay for services in advance before the customer comes to Travog Travog. The cafe, which is usually crowded because it has the types of food and beverages that are happening again, also plans to create an online order, transaction and delivery system.

Question : Identify opportunities, be careful if Travog implements e-commerce both B2B and B2C?